THE AMBASSADOR

At the age of only 18, Michael Laudrup made his debut. This would turn out to be a career that would make him one of the best and most admired football players in the world. A technological marvel. A divine and elegant player who could keep a sense of perspective and creativity. All together this gave him a long and glorious career in great clubs such as KB, Broendby IF, Juventus FC, FC Barcelona, Real Madrid CF and Vissel Kobe in Japan. This all lead him to Ajax Amsterdam, where he finished his career in 1990.

In his current career as a coach, Michael Laudrup stands for the same values which also characterized him as a football player: Entertaining offensive play of a very high technical quality. 

He is not only one of the best football wonders in the world ever, he is perhaps also one of the most sympathetic and most well-liked football players through time. Michael Laudrup was known as the pitch's gentleman and he has never received the red card. It is not without reason that he is called the 'Ambassador'.

CREDIBILITY, TRUST AND HEALTHY LIFE STYLE

Today, companies do not only sell a product they also sell a life style. That is why it is of such great importance who or what the products are associated with, and who the company choose as their spokesperson.

Companies want a spokesperson, who is reliable and who infuse trust. Furthermore, people want to be associated with a healthy life style. That is why it is no surprise that the demand for a sports star as Michael Laudrup has increased. He is the essence of credibility, trust and a healthy life style.

MICHAEL LAUDRUP - SELLS PRODUCTS

With the launch of OTA Solgryn, in cooperation with Michael Laudrup, the effect of the values he stands for became very obvious to Quaker Oats. Choosing Michael Laudrup as a front person has been of a great value for Quaker Oats. Ota Solgryn was already Denmark’s most selling breakfast product before the entering the agreement with Michael Laudrup. That Is why it is so remarkable that sale has increased by 16 percent after the agreement was entered. According to Henrik Pasgaard, Marketing Director at Ota Solgryn, they have never before seen such a huge effect of a campaign.

Furthermore, BT has composed an analysis, which emphasizes Michael Laudrup’s status. According to sports journalist Anders Bo Larsen it is a status which exceeds even the Queen of Denmark when it comes to credibility. This emphasizes the value and status which now a days are connected to sports stars.

WIDE APPEAL

Michael Laudrup appeals to all age groups – men and women admire him for the values he stands for. His aura emphasizes his credibility and he gets people’s sympathy. By cooperating with Michael Laudrup, you as a company will be connected with the same values as Michael Laudrup and thereby achieve a wide appeal and affect a very large target group.