F.REKLAME ON THE INDIAN MARKET

f.reklame and R.M Sportstaintment, Kolkata West Bengal in India have entered a partnership concerning the development of new business areas in India and Scandinavia.

R.M. Sportstaintment is one of the leading sports and events agencies in India. They represent football players nationally and internationally, and organize major football tournaments in India such as the IFA Shield Tournament. They also work as consultants for the All India Football Federation.

Besides a profound knowledge and network within football, cricket is another important business area for R.M. Sportstaintment.

f.reklame A/S has in the last 40 years specialized in sport, marketing and events, and represents sports stars such as Peter Schmeichel, Michael Laudrup, Frank Arnesen and Michael Maze. They are responsible for major sports events within tennis, football, and chess with international stars like John McEnroe, Björn Borg, Boris Becker, Venus Williams, Manchester United and the chess grandmaster Garri Kasparov etc.

"India is an interesting country with enormous potential within sports marketing. Cricket is the largest branch of sport, but in recent years interest in other sports has grown. Especially, football has attracted the interest of the public and television networks. But also tennis and golf have experienced increased interest and we believe that together with a strong partner like R.M. Sportstaintment, we can create great sports events and create new business opportunities", says Mads H. Frederiksen, the Managing Director of f.reklame.

Arindam Nag, Chief Executive Officer of R.M. Sportstaintment: "We are proud to cooperate with f.reklame and hope to develop great cooperation between India and Scandinavia within sports and events.

For further information, please feel free to contact Mads H. Frederiksen on telephone 3312 7244 or mhf@f-reklame.dk.