WORLD PREMIERE
MANCHESTER UNITED & DYRBERG/KERN Best Regards
Manchester United, one of the world's biggest football clubs, and the worldwide Danish jewelry company Dyrberg / Kern have entered a partnership.
Dyrberg/Kern has designed a series of exclusive jewelry specifically for Manchester United - bracelets, rings, necklaces, cuff links and key rings are among the range that the 330 million United fans can now buy from the Manchester United official website and in their mega store in Manchester.
View the selection here:
Manchester United & Dyrberg/Kern Jewellery
It is the first time that a Danish company is producing products for Manchester United.
The cooperation between Manchester United and Dyrberg/Kern has been created by Peter Schmeichel and f.reklame AS, the link between the world's most popular football club and Dyrberg/Kern.
Henning Kern, co-owner of Dyrberg/Kern has this to say about the cooperation: "The world is changing and it is about daring to think differently and new. A collaboration like this with a football club is new to us but not far from how else we think about business . We have over the last 25 years managed to create success in women's jewelry, because we constantly try to stay with the current trend, which is constantly changing. 5 years ago, we launched our first men's collection - Dyrberg/Kern Men's collection. By launching a collection for the 330 million fans who are hugely dedicated to Manchester United, we aim at all the men in the world - who not only wish to express their passion for their football club Manchester United, but who also wish to express their style. This is possible with our exclusive men's line - specially designed for Manchester United in an exciting collaboration with football legend Peter Schmeichel. "
See clips from the press conference: http://video.tv2.dk/index.php/id-25924422.html
For further information please contact Mads H. Frederiksen, telephone 3312 7244 / mhf@f-reklame.dk
f.reklame AS