COOPERATION WITH DENMARK'S SWIMMING STAR

Lotte Friis has just entered an agreement with f.reklame A/S. In the future f.reklame will be responsible for Lotte Friis's sponsorship agreements, contracts and counseling in general.

Lotte Friis had her major international breakthrough in 2008, when she won bronze at the Olympics in Beijing. In 2009, Lotte Friis continued to deliver great results by winning the gold medal at the World Championship in 800 m freestyle. Furthermore, she achieved a world record in 1500 m freestyle in 2009. Recently, she has won gold medal at the 2010 European Championship in 1500m and 800m and bronze medal in 400m. 

Mads H. Frederiksen, managing director at f.reklame: "Internationally Lotte Friis is one of the best swimmers and during the last couples of years she has delivered impressive results. Besides being deeply professional in relation to her sport she is also a very likeable person. She is both popular within her sport both also among the broad public. We are looking very much forward to the cooperation with Lotte".