SIR ALEX FERGUSON AT THE OPERA IN COPENHAGEN

'History of Legends'

In cooperation with Aon, f.reklame held the special event ’History of Legends’ on the 12th August 2010. The audience had a rare opportunity to experience three very unique personalities – Sir Alex Ferguson, Peter Schmeichel and Frank Arnesen – each tell their fascinating life stories and about their extraordinary careers at the Opera in Copenhagen.

These three legends have already had amazing careers within the world of football, and they delightfully shared these accomplishments, and their motivation for their winning mentality with the audience. This turned out to be a very magical evening, where everyone gained a very rare insight into how Sir Alex Ferguson has managed to stay on top of one of the biggest football clubs in the world, for what seems a lifetime.

First on stage was Frank Arnesen, who since 2005 has been the Sports Director at Chelsea FC. In the company of TV2 sportens Ulla Støvring, he told very candidly about his way to the top management in one of the biggest football clubs. In addition, Arnesen described how he has coped with the great amount of pressure that comes with this sort of job. At the end, Frank Arnesen gave his personal take on his own and Chelsea FC’s future.

Hereafter, Peter Schmeichel took on the stage at the breathtaking Opera. Schmeichel shared openly his experience from his career in professional football. The audience gained a perspective in what happens sometime behind the curtains, when the spotlights are switched off at the football stadiums. He gave everyone present a close look at his career, and did not hesitate to point towards Frank Arnesen as the new national coach. Later he describes his less than great relationship to Brøndby’s Director, Per Bjerregaard.

Finally, Manchester United’s Boss, Alex Ferguson entered the stage with great presence. After 24 years as manager for the world’s most prominent football club, he most certainly had lots of interesting stories and anecdotes to share with the audience. In particular, he emphasized on how he first started as a manager under less than exclusive circumstances for the Scottish Aberdeen. Furthermore, he focused on the importance of working as a team. He also believed that the root of his success stemmed from his experience in handling players with strong personalities and adjusting them in the right direction.

The three legends were gathered under elegant surroundings at the beautiful Opera with gorgeous and very competent Ulla Essendrop Støvring from TV2 Sporten as hostess for the evening.

The event’s title sponsor, Aon Denmark, and CEO, Søren Lindbo had this to say: "I am proud that Aon Denmark has been able to sponsor this unique event. Aon, the world's largest insurance and pension broker, was on June 1st 2010 new shirt sponsor for Manchester United.

Visit the official website for ’History of Legends’: www.historyoflegends.com